Before you launch in Belgium, let a Belgian review it.

A campaign that works perfectly in the Netherlands doesn't automatically work in Belgium.

The language is different.
The humour is different.
The references are different.

Sometimes even one word is enough to make a campaign feel "foreign".

I help agencies, brands and creative teams adapt their campaigns for the Belgian market (Dutch-speaking part) before they go live.

Expect honest feedback from someone who understands both marketing and Belgian (Flemish) culture.

Avoid expensive mistakes before launch.

What I review

I review campaigns before they go live.

This can include:


Headlines
Taglines
Social campaigns
TV & radio concepts
Landing pages
E-commerce copy
Product pages
Email campaigns
AI-generated copy
UX copy
Employer branding campaigns
Recruitment campaigns

...

What you'll receive

You'll receive practical feedback on things like:

  • Flemish language usage
  • Cultural relevance
  • Expressions that sound too Dutch
  • References Belgians won't understand
  • Tone of voice
  • Call-to-actions
  • Humour
  • Regional sensitivities
  • Local examples
  • Better alternatives where needed

Who I work for

I work with:
Advertising agencies
Branding agencies
Marketing agencies
Creative studios
SaaS companies
E-commerce brands
International companies launching in Belgium

Often people are looking for a Flemish copywriter, Dutch copywriter of Belgian copywriter but what they need is a Flemish marketing strategist who checks the cultural fit and is good with words. Someone that understands marketing and copy. (Win-Win ;-) )

Why work with me?

I'm not just Belgian. I speak Flemish, yes, but I'm also a marketing strategist (+12 y of experience within agencies and corporate environments) and author of two books, who spends every day analysing communication, positioning and human behaviour.

That means I don't only notice language mistakes. I notice friction. The kind that makes people hesitate, that reduces trust, that lowers conversions.


Whether you're looking for strategic guidance or an independent Flemish review of your campaign, my role is the same: helping you see what others might overlook.

SERVICES

Belgian Campaign Review

A complete review before launch. Ideal for campaigns, websites and product launches.

Belgian Copy Check

Need someone to review a few headlines or social ads? Send them over.

Creative Concept Review

Not sure whether a concept translates well to Belgium? I'll tell you before production starts.

AI Copy Validation

AI can write Dutch. It can't reliably distinguish what sounds Belgian. I review AI-generated copy before publication.

Frequently asked questions

Do you rewrite copy?

Yes of course. My primary role is to review, explain and improve.

Can you review work quickly?

Yes. Most projects are delivered within 24 hours. Urgent reviews are possible.

Do you work with agencies outside Belgium?

Absolutely, from the Netherlands, the UK or the US.

Can we work together on an ongoing basis?

Yes, preferably. Simply contact me whenever you have questions regarding your Belgian campaigns.

CONTACT ME TODAY

FOWND - Kimberly Nuyttens

Binnenstraat 2
8870 Kachtem

T/ +324 91 34 48 10
E/ info@fownd.be
OHANA BE BV - BTW BE0800.231.786